Promoting one of our Key Corporate Values “Training and Development”

with the latest EMEA branding campaign that takes inspiration from our Global Human Resources Management Policy.

The visual communicates Training & Development. The blackboard backdrop signals a training-room environment where ideas are taught and explored. The chalk-style icons (growth charts, gears, lightbulbs, teamwork) reinforce the building blocks of capability: problem-solving, innovation, performance, and collaboration.

At the center, the keyhole motif turns learning into a clear promise: training is the “key” that unlocks success. Looking through that keyhole to the City of London skyline—an iconic symbol of ambition, business and career pathways—makes the benefit tangible. The message is simple and compelling: WE invest in development and open real opportunities for our people and their performance. #workwithus